Abstract: An enhanced fishing lure is disclosed for attaching a bait to a fishing line, comprising a lure head having a front aperture for enabling the fishing line to extend therethrough. The lure head has an insert cavity communicating with the front aperture. A lure insert comprises an insert portion with a first and a second panel extending from the lure head and the lure insert, respectively. At least one locking pin is secured to one of the first and second panels for cooperating with at least one locking aperture defined in the other of the first and second panels. The locking pin extends through the bait for restraining the movement of the bait relative thereto. The lure insert is insertable within the insert cavity of the lure head with the fishing line extending through the front aperture of the lure head and with the locking aperture cooperating with the locking pin for interlocking the lure insert to the lure head.