Abstract: A system and method are directed towards automatically modifying an online dating service's search results based on adaptive personalizations from a user's activities. A user provides input to questions that seek information regarding the user. The invention employs the input to identify a list of candidates for a potential long-term social relationship with the user. The invention may then develop a unified search score for each candidate that represents a weighted sum of normalized search subscores. The subscores represent various user activities, affinities with a candidate, frequencies of viewing a candidate profile, and feedback about a candidate from the user. The unified search score for each candidate is then used to rank order the results presented to the user.
Type:
Grant
Filed:
July 28, 2005
Date of Patent:
February 1, 2011
Assignee:
Yahoo! Inc.
Inventors:
Aaron Frederick Weiss, Wei Wang, Egon Smola