Abstract: A method and system for improving the efficiency of a database processing system for evaluating candidate data items representing search listings that are submitted for inclusion into a search engine database. Candidate search listings are automatically assessed for quality, style, and relevance to evaluate risk of unfavorable reception by a user and of potential exposure volume. Search listings which are higher-risk or higher-volume are routed through manual editorial review while lower-risk, lower-volume search listings are routed for immediate inclusion in the search database without manual editorial evaluation. Accordingly, human editorial efforts can be devoted to manual review of high-risk or high-volume search listings while efficiency is simultaneously improved in the processing system as a whole.
Type:
Grant
Filed:
September 13, 2002
Date of Patent:
January 3, 2006
Assignee:
Overture Services Inc.
Inventors:
Dominic Cheung, Dennis Wu, Barry Laffoon, Alan Lang, Scott Snell, Jie Zhang, Pierre Wang, Jennifer Wu, Peter Goodwine, Wai-Yin Wong, Carey Sublette, Stephan Cunningham, Bruce T. Holmes