Abstract: An applicator assembly comprising a base having a handle portion and a support portion and including an applicator movably mounted or connected to the base and selectively positionable between an outwardly extending operative position wherein the lens is transferred to the eyeball, and a stored position wherein the contact lens is removably secured to the applicator and is also capable of being positioned for proper cleaning of the inside surface immediately prior to the application to the eyeball. A container is also provided for storing of the assembly wherein the cover or lid portion thereof is an eyepiece having a magnifying lens for properly viewing the contact lens when mounted on the subject applicator device for proper orientation of the lens immediately prior to placing on the eyeball.