Abstract: A hair treatment applicator timer receptacle including in one embodiment, in axially aligned relation, an applicator spout including a base portion and an applicator tip portion, an elongated liquid receptacle in bottle form, and a housing having a timer mechanism therein. The means for attachment of the receptacle to the housing is adapted for easy attachment and detachment of the receptacle from the base. The timer includes a digital LCD display audio alarm to indicate the expiration of a pre-set time period. The bottle-type liquid receptacle is a collapsible plastic container. The plastic container defines an open mouth which is removably closed by the applicator spout. An annular reservoir surrounds the base of the applicator tip portion for capturing excess hair coloring mixture which inadvertently escapes from the applicator tip portion.