Abstract: The subject matter described herein includes methods, systems, and computer program products for providing third party control of access to media content available via broadcast and multicast service (BCMCS). According to one method, control of access to streaming media content to a subscriber terminal via a BCMCS may be implemented at a network element, such as an authentication, authorization and accounting (AAA) server or a BCMCS controller. The method may include receiving a message associated with a request for access to streaming media content by a requesting mobile subscriber. Mobile subscriber identification and requested content identification information are determined from the message. The mobile subscriber identification is used to identify a content viewing rule for the requesting mobile subscriber. The content identification is used to determine whether allowing the subscriber to view the content would violate the content viewing rule.