Abstract: An in-line continuous feed sleeve labeling machine labels containers, such as beverage containers, in an in-line fashion maintaining the elevation of the containers during their linear transport. The in-line continuous feed sleeve labeling machine of the present invention receives bottles in flood feeder or linear fashion. A timing screw or the like properly separates, and both spatially and temporally disposes, the containers for sleeving. The timing screw propels the containers onto a pedestal system. The pedestals of the pedestal system maintain their horizontal nature due to offset pivotable attachments to the track system upon which they travel. A sheet of film is unspooled from an unwind roll and passed through a tube forming apparatus that overlaps the edges of the film. The overlapping edges completing the tube enclosure are connected using ultrasonic welding or the like. The sleeve is then passed to an iris carrier.