Abstract: A method of providing directed search for a web site address identified via a media channel and a method for creating a directed search database of web sites identified via a media channel. A preferred method of providing directed search for a web site address identified via a media channel comprises creating a database containing one or more web site identifiers associated with the identification of the web site address; permitting a user to search the database by inputting at least one of the web site identifiers; and providing to the user a search response including one or more web site addresses identified via the media channel.