Abstract: The pairing of members in the online community based on at least physical preferences and displaying to a person advertisements depicting people whom that specific person is attracted are provided. The invention can provide face similarity technology to match a member with people they will find attractive based on preference data from the user. For example, profiles of people who look similar to other people that the member has indicated to be attractive can be provided to the member. Additionally, using mutual attraction criteria, the invention can answer the age old ‘Does she/he even like me?’ question before users even sit down on the first date, thus enabling users to enjoy high quality and compatible dates knowing the feeling of attraction is mutual. The face similarity technology can also be used to provide advertisements depicting people that a person finds attractive.