Abstract: A robust means of watermarking a digitized image with a highly random sequence of pixel brightness multipliers is presented. The random sequence is formed from ‘robust-watermarking-parameters’ selected and known only by the marker and/or the marking entity. A watermarking plane is generated which has an element array with one-to-one element correspondence to the pixels of the digitized image being marked. Each element of the watermarking plane is assigned a random value dependent upon a robust random sequence and a specified brightness modulation strength. The so generated watermarking plane is imparted onto the digitized image by multiplying the brightness value or values of each pixel by its corresponding element value in the watermarking plane. The resulting modified brightness values impart the random and relatively invisible watermark onto the digitized image. Brightness alteration is the essence of watermark imparting.