Abstract: There has been provided a cutting device utilizing a fixed cutting edge and a movable roller axially mounted on a radial arm parallel to the cutting edge. The roller has an outer surface which is also parallel to the cutting edge. A composite laminate for making peelable labels is moveably supported between feed and take up rolls in parallel spaced relation with the roller and the cutting edge. The radial arm is actuated for moving the roller against one side of the composite and urging an opposite side thereof against the cutting edge for effecting the cut as the roller moves in proximate spaced relation with the cutting edge. The radial arm and roller carried thereby swings between extreme stop positions, and a cut is made each time the roller swings in proximate spaced relation to the cutting edge. The frequency of the swings of the radial arm, or the speed of the composite past the blade determines the length or distance between the cuts.