Abstract: A weedless fishing lure that does not have an exposed hook until a sufficient tension is placed on the line. The lure comprises a body having an aperture therethrough and at least one channel. A fishing line extends through the aperture and is attached to the shank of a hook. The hook is placed into a channel changing the direction the line runs from that in the aperture so that the line in the channel runs in the opposite direction than that in the aperture. The tip of the hook may be placed in the aperture or in a separate channel. Using this configuration, the hook will be dislodged from the body if sufficient tension is placed on the line.