Abstract: A soft sided golf bag with a quick action integral stand (10) is provided to operate intermediate a stand mode and a storage mode. The stand assembly (14) is secured to the bag assembly at a top pivot assembly (40) and a bottom pivot assembly (44) and includes a leg member assembly (38) and a connecting rod assembly (42). The single linear connecting rod (98) transfers force from a rocker plate (114) on the bottom pivot (44) to an associated pair of pivot connectors (54) which rotate within a "V" block (60) of the top pivot to rotate the leg members (45) intermediate the modes. The golf bag (10) is characterized by single point connection for each leg member (45), rapid activation and "hands free activation.