Abstract: A process for the treatment of textile materials, such as woven fabrics, with finishing agents such as dyestuffs, waterproofing materials and the like. The finishing agent is applied in a foam composition to a downwardly moving length of textile material immediately prior to the passage of the material through a pair of horizontally disposed pressure rollers. A predetermined quantity of the foam composition is maintained just prior to the pressure rollers in a dam through which the textile material passes. The pressure rollers break the foam and impregnate the finishing agent into the textile which is thereafter dried and/or cured/or fixed.