Abstract: A web of sheet material has a plurality of longitudinal rows of indicia patterns printed on a front face thereon, with the indicia patterns all aligned on the web in common readability orientation. On its back face, the web has a plurality of longitudinally disposed patterns of repositionable pressure sensitive adhesive thereon, with the adhesive patterns being oriented in registration with the rows of indicia patterns. Longitudinal severing of the web thus results in a plurality of identical web strips. Lateral severing of the web strips results in a plurality of identical note sheets, each note sheet bearing one of the indicia patterns on its front face and a pattern of repositionable pressure sensitive adhesive on its back face. The note sheets are applied in registration to an advertising piece to create a promotional assembly. In this process, unique intermediate rolls of the web and web strips are developed.