Abstract: The present invention includes an illuminated sign display assembly comprising: a transparent panel having two oppositely facing planar surfaces separated by a surface forming a linear edge between said oppositely faced surfaces, one of said oppositely facing surfaces adapted to support a sign; a light source on or adjacent to said linear edge for transmitting light between said opposite facing surfaces; characterised in that at least one of said oppositely facing surfaces has applied thereon at least one single continuous line forming a matrix extending substantially over the entire surface of said at least one of said oppositely facing surfaces. The applicants have found that the sign display assembly of the present invention enables even distribution of transmitted light and effectively illuminates the entire panel even at distances remote from the light source.