Abstract: The heel securing device is for use in rear entry ski boots having a shell, a front quarter associated with the shell and defining anterior lateral portions including one anterior lateral portion and an opposite anterior lateral portion, and a rear quarter articulated to the shell and defining a rear lateral portion and a heel region. The heel securing device has an elongate element having one end connected to one lateral portion selected from among the anterior lateral portion and the rear lateral portion, an intermediate portion extending around the heel region of the rear quarter, and another end connected to the opposite anterior lateral portion of the front quarter.