Abstract: The present invention concerns a holder for barbed lures or hooks. The lure holder is designed to hold barbed hooks or lures readily accessible yet securely particularly when the holder is mounted in the fishing area of a boat. The barbed portion of the hook or lure is inserted into an opening in the holder and is held with the barbed portion recessed within the holder. A mounting bracket is designed for mounting the holder onto a boat and preferably allows the lure holder to be readily unmounted for stowage.