Abstract: Apparatus and method for applying at least one elongated conductor to a plurality of solar cells to establish electrical connection between the cells involves conveying the cells past a preselected location and feeding at least one elongated conductor between each cell and the succeeding cell as the cells move. In a preferred embodiment the cells are conveyed to the preselected location at a first rate of speed and in a first spaced apart condition, and are conveyed from the location at a second reduced rate of speed and in a second more closely spaced condition. The feeding operation can be synchronized with the conveyor by generating an analog signal which represents the position of a cell along the conveyor and controlling the feeding in response to the analog signal.