Abstract: Apparatus for installing connectors onto flat conductor cables. An improved installation station including the apparatus includes magazines for supporting a plurality of connector portions and a transport station to sequentially move the connectors from the magazines to the installation station. The installation station includes a surface for retaining cables in a horizontal plane and a press having an avil and ram for coupling connector portions to the cable and to each other. The installation station also includes means to retain connector portions on the ram during the coupling.