Abstract: A display system is provided for consumer fluid product containers of the tubular, crimped-end type. A carton whose top panel can be folded back to reveal the contents and form a display board receives a tray having a series of parallel rows. Each row or trough has one or more individual pockets formed by low partitions, and each pocket has a plurality of members projecting from either pocket side to releasably grip a received crimped container end. The pockets of any one row are skewed from the pockets of the row before it or behind it, creating a close packing, mutual support and fixed positioning of the containers inside the carton.