Abstract: A novel, layered, indicia-containing, surface-coating composite for application to a substrate such as a floor is disclosed. The novel composite comprises a layer of pressure-sensitive adhesive and a layer of indicia having the layer of pressure-sensitive adhesive on one side thereof. The pressure-sensitive adhesive layer secures the indicia layer to the floor. "Tack" properties of the pressure-sensitive adhesive may range from 50 to 2000 grams per square centimeter. The novel composite further includes an alkali-soluble transparent polymeric layer on the opposite side of the indicia layer. Also disclosed is a method of applying, and then selectably removing, such an indicia-containing surface-coating composite from the floor.