Abstract: A combined display and viewing device intended to be used in connection with the sale of jewelry including an upstanding three-sided frame member having mirrors mounted on its interior surfaces and mounted on a base. Also included is an adjustable magnifying means which is adjustable either vertically with regard to the base and rotatably about its mounting axis or both. A light source is mounted on the frame so that it substantially overlies the magnifying means, and in this fashion a piece of jewelry such as, for example, a ring can be placed on the hand of the prospective purchaser, following which the purchaser's hand is placed under the magnifying means and the light source is activated, and the purchaser will be able to obtain a clear impression from all vantage points of the appearance of the piece of jewelry.