Abstract: The invention provides an improved chew toy for delivering nutrients to pets. More particularly, the invention comprises rawhide having a coating or baste comprising at least one nutriceutical substance. In one aspect of the invention, the nutriceutical substance is Echinacea purpurea. In another aspect of the invention, the nutriceutical substance is glucosamine HCL. In another aspect of the invention, the nutriceutical substance is Vitamin A. In another aspect of the invention, the nutriceutical substance is calcium.