Abstract: A method and apparatus for orienting cylindrically shaped containers having a side seam in each which is parallel to the longitudinal axis of the container so that operations may be performed on the containers utilizing known and oriented reference points thereon. The method and apparatus for accomplishing this result includes feeding the containers seriatim at a first station to a means for conveying the containers to a second station whereat it is necessary that the containers be oriented in order for an operation to be performed thereon. conveying the containers seriatim from the first station to the second station, and introducing a fluid under pressure and at a volume sufficient to buoy the containers to thereby permit gravity to orient the side seams of the containers in preparation for delivery of the containers seriatim to said second station.