Abstract: Collapsed sleeve type article containers are withdrawn in sequence from a hopper by suction cup means which then holds each carton at a loading station for an interval of time during which a plurality of articles are inserted through an open end of each container sleeve. Minor end closing flaps of the loaded container are moved into closed positions while the container is held stationary at the loading station. Thereafter the loaded container is moved out of the loading station and its major end flaps are closed and secured in closed position.