Abstract: A multi-configurational wire-rod display rack has one or more display modules which have at least two vertical side frames provided with two spaced-apart vertically extending posts. A plurality of transverse horizontal attachment rods are removably secured between the posts of the end frames. The posts are interconnected at a top end by a transverse top horizontal member. The vertical side frames are interconnected together in spaced, parallel relationship by lower connecting cross-bars secured between a respective common one of the end posts of the pair of side frames, and a top connecting cross-bar secured between the transverse top horizontal members of the vertical side frames. A plurality of wire-rod product support-and-display accessories are removably supported between the attachment rods and span the at least two vertical side frames. A plurality of these racks may be disposed side-by-side to form a large flexible display structure.