Abstract: A stapler is provided for stapling decorative staples into a sheet media, where the decorative staples have an indicia platform and a plurality of prongs. The stapler includes a base and a cartridge assembly pivotably mounted to the base. The cartridge assembly has a magazine for storing the decorative staples. A stapler head is provided with a ram configured to press downwardly on the indicia platform of the decorative staple, pushing the decorative staple out of the magazine such that the prongs enter a top side of a sheet media and deformed against the base on a bottom side of the sheet media. The ram is provided with ridges that extend below a table portion of the ram such that the ridges are disposed substantially directly above the prongs on the decorative staples.