Abstract: A dentifrice which releases "bursts" of flavor during use includes a minor proportion of an encapsulated flavoring material in a dentifrice base. The encapsulated flavoring is maintained separate from the dentifrice base during storage but is released into it by breaking of the encapsulating shells or coatings when the dentifrice is used. Other dentifrice constituents which are more stable during storage when kept separate from the dentifrice base, and various other adjuvants, including colorants, which may give special effects during use, are also encapsulatable with the flavor. Also disclosed is a method for the manufacture of such dentifrices.