Abstract: A rotatable label system includes a container having a removable closure and a shell of heat-shrinkable material arranged about the container. The shell has a tamper-evident portion which extends over at least a portion of the closure to prevent its removal. The remainder of the shell comprises a rotatable label portion having indicia disposed thereon. The rotatable label portion is provided with at least one transparent window through which co-located indicia disposed on an inner label affixed to the container may be viewed. The rotatable label portion is rotatable relative to the container about a vertical axis thereof to enable viewing of a selected subset of the indicia disposed on the inner label. At least one perforation line divides the tamper-evident portion of the shell from the rotatable label portion and facilitates detachment of the tamper-evident portion.

Abstract: A rotatable label system includes a drinking vessel having indicia disposed on an exterior surface of the drinking vessel and a rotatable label formed from a heat-shrinkable shell or sheet arranged about the drinking vessel. The rotatable label has indicia disposed thereon and may include at least one transparent window through which co-located indicia disposed on the surface of the drinking vessel may be viewed. The rotatable label is rotatable relative to the drinking vessel about a vertical axis thereof to enable viewing of a selected subset of the indicia disposed on the drinking vessel. Surface features and contours of the drinking vessel maintain the rotatable label longitudinally upon the drinking vessel.