Abstract: An apparatus for baking a plurality of bore containing cookies for the insertion of a message post baking. One embodiment also provides for the simultaneous baking of flat cookies. The apparatus integrates a pan with wall slots, a mold having a plurality of shape makers each with an opening in one end, and a U-frame having a series of spaced aligned pins, the spacing of which corresponds to the spacing of the openings of the plurality of shape makers. One embodiment provides for the simultaneous baking of flat cookies in spaces defined by adjacent and opposed shape makers. The mode of assembly of the components as part of a baking process and the formed cookies are also disclosed.