Abstract: Apparatus for handling and positioning thin flexible gummed articles which are stuck in spaced sequence to a webbing which extends along a predetermined path in the machine. A vacuum holding chuck holds the gummed articles by suction and moves horizontally causing simultaneous synchronized movement of the webbing. The webbing goes around the sharp edge of a stripping plate and the vacuum holding chuck continues its straight line motion so that the thin flexible gummed article is stripped from the webbing. The article is then positioned and pressed into contact where it is to be used. The vacuum holding chuck returns to its starting position for the handling of the next article.