Abstract: A machine for inserting displation type terminals in strip form into cavities in a coil bobbin or the like comprises first and second slide assemblies in parallel side-by-side relationship. The strip of terminals is fed towards the insertion zone of the apparatus by a feeding means which is actuated during movement of the first slide member along its working stroke. A shearing means for shearing terminals from the strip is also actuated by the first slide member and this shearing means serves to place the sheared terminals in front of insertion members carried by the second slide member. Finally, during the working stroke of the first slide member, the insertion punches move relative to the second slide towards the insertion zone to advance the sheared terminals in a guide tube on the second slide member.