Abstract: A method of and system for organizing entries of an information directory based on relationships or “connections” between the users, and for adding new directory entries to the information directory without intervention by a system administrator. Each connection between entries is created with a “relationship type” describing the connection. According to one embodiment of the present invention, new entries are created by existing users who have existing entries in the information directory. Significantly, an existing user is allowed to access and modify contents of his own directory entry. The existing user may then submit a new user profile to the information directory system to create a new entry for the new user. Further, when an existing user submits the profile for a new user, the information is stored in a relationship list within the existing user's entry.