Abstract: A system and process for dispensing liquid beverage having a containing vessel, a pouch within a cavity of the containing vessel, a spout connected to the pouch, and a dispensing valve connected to the pouch for controlling the flow of liquid from an interior pocket of the pouch. The pouch of the system has a first panel and a second panel heat sealed together at their respective bottom and opposing side panels to form an interior pocket between the first and second panels. The interior pocket is bounded at the sides and bottom thereof, but has an open top to provide an ingress thereinto for filling the pouch. The system provides a clean and sanitary means for containing and dispensing liquid products.