Abstract: A shoe insert for adjusting the fit of a shoe on a person's foot. The insert is formed from resilient material and is secured within the heel area of a shoe. The insert is elongated and has a narrow central portion for engaging a person's heel between the heel bone and the achilles tendon, and a pair of enlarged lateral portions for engaging the sides of the heel. The insert also has a tapered thickness which decreases from a thick upper part toward a thin lower part of the insert.