Abstract: A method includes, in response to a request by a subscriber for a subscription to a product or service, wherein the subscription has a subscription period and wherein the subscription period is initially for a first period of time, automatically providing the subscriber with the product or service for the first period of time. The method also includes automatically entering the subscriber into one or more sweepstakes drawings which occur during the first period of time. The one or more sweepstakes drawings have one or more corresponding jackpots. The method also includes, at the end of the subscription period, automatically renewing the subscription for a next period of time; and in connection with the renewed subscription, automatically entering the subscriber into one or more sweepstakes drawings which occur during the next period of time.