Abstract: A method of providing a variable credit account to a consumer (12) is provided. The method includes the steps of: offering, by a credit issuer (14), a variable credit account to a consumer (12) by telephone, electronically, mail or at an in-store location; accepting, by the consumer (12), the offer; opening, by the credit issuer, the variable credit account (18) for the consumer (12), where the account includes an open-ended loan portion (22) and a close-ended loan portion (20). The method may further include the steps of initially activating the open-ended loan portion (22) when the initial offer is made electronically, by mail or at an in-store location; and initially activating a close-ended loan portion (20) of the account when the initial offer is made at any point-of-sale. A system and apparatus for providing a variable credit account to a consumer (12) is also discussed.