Abstract: A collapsible paperboard container and a blank for constructing the same. The container has a bottom wall with a peripheral wall extending upwardly therefrom. A plurality of score lines are provided in the peripheral wall which facilitate movement of this wall from an expanded position to a collapsed position in response to a manual force being applied thereto to cause a first portion of the wall to move toward a second portion thereof. Visual indicators are provided on the container to identify to the consumer where and how to apply manual force to the peripheral wall.