Patents Assigned to 24/7 Media
  • Systems and methods for mapping media content to web sites
    Patent number: 8370455
    Abstract: Systems and methods for mapping viewable and non-viewable media to websites are disclosed. Mapping is executed through associated or embedded data, based upon frame and/or time segment of the media. The media-to-browser-destination-data (MBDD) may be embedded in media content, embedded in a transmitted signal, downloaded or pushed to a media playing device, or provided by a graphic overlay. Media players are disclosed that can process the MBDD to launch a browser to a selected web site.
    Type: Grant
    Filed: March 9, 2006
    Date of Patent: February 5, 2013
    Assignee: 24/7 Media
    Inventors: Steven Robinson, Alexander Krassel