Abstract: A method for encouraging wireless device users to send marketing messages via a wireless communications network is disclosed. The method includes the steps of (1) sending the wireless device user, via the wireless communications network, a marketing message interface having the marketing message, an incentive, and fields allowing the wireless device user to identify one or more recipients and, optionally, to add an additional message; (2) receiving via the wireless communications network an overall message sent by the wireless device user and/or one of the recipients by use of the marketing message interface and, optionally, the additional message, together with identifier information about the one or more recipients; and (3) rewarding the sender of the overall message with the incentive. A system to implement the method is also disclose.