Abstract: A facility for generating an advertising message is described. The facility extracts visual content from a model web page. The facility then constructs an advertising message that contains the extracted visual content.

Abstract: A facility for constructing an advertising message in connection with a web page is described. The facility obtains text associated with the web page, and uses the obtained text to generate a query. The facility uses the generated query to select a stock photography image, and generates an advertising message that incorporates the selected stock photography image.

Abstract: A facility for automatically generating an advertising message and an associated a landing page is described. The facility solicits from the user information relating to a company. The facility accesses a social media platform to identify the company having a presence on the social media platform with whom the solicited information is associated. The facility retrieves content from the identified company's presence on the social media platform. The facility uses this retrieved content to (1) construct the webpage for the identified company, and (2) construct and advertising message for the identified company containing a link to the constructed webpage.

Abstract: A facility for constructing an advertising message in connection with a web page is described. The facility obtains text associated with the web page, and uses the obtained text to generate a query. The facility uses the generated query to select a stock photography image, and generates an advertising message that incorporates the selected stock photography image.

Abstract: A facility for analyzing electronic advertising is described. The facility determines that a particular client device has been used to activate a first advertising message for a particular cause. In response, the facility identifies a second advertising message for that cause that was presented on the same client device at a time before the first advertising message was activated. In response, the facility determines that the activation of the first advertising message is at least partly attributable to the presentation of the second advertising message.