Abstract: The automatically setting fishing hook assembly includes two hooks pivotally secured to a common shaft with their bends oriented opposite one another. The shanks of the hooks are offset from the shaft by short arms that pivot on the shaft. A coil spring is installed on the shaft between the hooks, with the opposite ends of the spring engaging the shanks of the hooks to urge the bends of the hooks outwardly from one another. A latch is affixed to the shank of one hook, and engages the shank of the other hook to hold the two hooks together. The latch is disengaged from the second hook when a fish strikes the assembly, with the bends of the two hooks springing apart to automatically set the two hooks in the mouth of the fish to reduce the chance of the fish slipping the hooks and escaping.