Abstract: An augmented reality experience is provided to a user of a hand held device, such as a mobile phone, which incorporates an electronic processor, a camera and a display. Images taken from video footage are displayed in a display of a hand held device together with a live camera view, to create the illusion that the subject of the video—i.e., the virtual moving image—is present in the field of view of the camera in real time. In this context the term “real world” image means an image taken from reality, such as a physical, real-world scenario using an electronic photo-capture technique, e.g. video recording. A camera of a hand held device is aimed at a well-known object, which is recognisable to the device. A moving virtual image of an actor playing the part of an historical figure, chosen because of its relevance to the object, is displayed.

Abstract: A live broadcast is depicted, in this case a golf tournament. The broadcast is depicted on a television screen of a user, substantially in real time. In a television studio, which may be close to the site of the live broadcast, or may be remote therefrom, a commentator or pundit records segments of video analysis. The video image is sent to a server. The video clip of the commentator is then downloadable by the user using a device such as a mobile phone or tablet. The user can then view the additional content—the video segment of the commentator—on his device. Using the techniques of positioning and anchoring as described herein, the user can enjoy the video segment as though the commentator were present in the room, by viewing the room through a camera of the device.

Abstract: A method of providing an augmented reality image comprises recording a basic image including a subject and a first background using a recording device, extracting a subject image from the basic image, and providing the extracted subject image to a display device for combining with a second background. At A the sending person using the app to record a moving image of their own head—ie a video—which is separated from the background by the app (the background being automatically discarded). The image is then sent to a recipient who, at B, sees the head speak to them either on their desktop or in the camera view of the smart phone/tablet if they so choose.

Abstract: An augmented reality experience is provided to a user of a hand held device, such as a mobile phone, which incorporates an electronic processor, a camera and a display. In particular, images taken from video footage are displayed in a display of a hand held device together with a live camera view, to create the illusion that the subject of the video—ie the virtual moving image—is present in the field of view of the camera in real time. In this context the term “real world” image means an image taken from reality, such as a physical, real-world scenario using an electronic photo-capture technique, e.g. video recording. A camera 10 of a hand held device is aimed at a well-known object 12, which is recognisable to the device. A moving virtual image 14 of an actor playing the part of an historical figure, chosen because of its relevance to the object 12, is displayed.

Abstract: A live broadcast is depicted, in this case a golf tournament. The broadcast is depicted on a television screen of a user, substantially in real time. In a television studio, which may be close to the site of the live broadcast, or may be remote therefrom, a commentator or pundit records segments of video analysis. The video image is sent to a server. The video clip of the commentator is then downloadable by the user using a device such as a mobile phone or tablet. The user can then view the additional content—the video segment of the commentator—on his device. Using the techniques of positioning and anchoring as described herein, the user can enjoy the video segment as though the commentator were present in the room, by viewing the room through a camera of the device.

Abstract: A method of providing an augmented reality image comprises recording a basic image including a subject and a first background using a recording device, extracting a subject image from the basic image, and providing the extracted subject image to a display device for combining with a second background. At A the sending person using the app to record a moving image of their own head—ie a video—which is separated from the background by the app (the background being automatically discarded). The image is then sent to a recipient who, at B, sees the head speak to them either on their desktop or in the camera view of the smart phone/tablet if they so choose.

Abstract: A method of providing an augmented reality image comprises recording a basic image including a subject and a first background using a recording device, extracting a subject image from the basic image, and providing the extracted subject image to a display device for combining with a second background. At A the sending person using the app to record a moving image of their own head—ie a video—which is separated from the background by the app (the background being automatically discarded). The image is then sent to a recipient who, at B, sees the head speak to them either on their desktop or in the camera view of the smart phone/tablet if they so choose.