Patents Assigned to 2WAYTRAFFIC USA
  • USING PARTICIPATION TELEVISION TO FACILITATE ADVERTISING
    Publication number: 20090037252
    Abstract: In some implementations, techniques are described for customer lead generation and fulfillment through viewer participation in television, cellular or mobile telephone, and Internet-enabled computer or computing device platforms. Participation television may be leveraged to identify potential consumers and advertising leads may be selected for the potential consumers. An exchange of information related to an advertisement, offer, or gift may be facilitated between an advertiser and a participant in a participation television segment.
    Type: Application
    Filed: December 11, 2007
    Publication date: February 5, 2009
    Applicant: 2WAYTRAFFIC USA
    Inventor: James Christopher Joyce