Abstract: A system and method for integrating product placement and on-line shopping into a digital video. The digital video is created with a plurality of placed products. When any frames of the digital video are displayed that include a placed product, a shopping indicator is shown on the display. The shopping indicator indicates that a placed product is available for purchase. When a viewer pauses the digital video, product markers are shown on the screen and aligned with the placed product. The product marker includes an electronic link to information about the placed product. A viewer can purchase the placed product directly within the digital video and can check out either during or after the video. Each link included in the product marker is directed to an on-line merchant that includes up-to-date, current purchasing information.