Abstract: A system and method provides for the use of a proprietary platform to predict impressions and to predict and design ad campaigns. Specifically, a proprietary programmatic advertisement platform correlates television programming asset sources with actual viewing behavior of broadcasts associated with the television programming assets and ad content associated with the ad campaign. The correlation produces a predicted performance value used to generate an ad campaign. For instance, the invention enables television programming asset sources and viewership information providers to communicate with the programmatic advertisement platform in a way that adds value to or otherwise facilitates the valuation of the television programming asset sources in context of the particular ad.
Type:
Grant
Filed:
September 20, 2021
Date of Patent:
May 16, 2023
Assignee:
a4 Media & Data Solutions, LLC
Inventors:
Reed Berrett, Derek Mattsson, Chris Satovick, Trisha Schepers
Abstract: A system and method provides for the use of a proprietary platform to predict impressions and to predict and design ad campaigns. Specifically, a proprietary programmatic advertisement platform correlates television programming asset sources with actual viewing behavior of broadcasts associated with the television programming assets and ad content associated with the ad campaign. The correlation produces a predicted performance value used to generate an ad campaign. For instance, the invention enables television programming asset sources and viewership information providers to communicate with the programmatic advertisement platform in a way that adds value to or otherwise facilitates the valuation of the television programming asset sources in context of the particular ad.
Type:
Grant
Filed:
January 27, 2020
Date of Patent:
September 21, 2021
Assignee:
A4 Media & Data Solutions, LLC
Inventors:
Reed Berrett, Derek Mattsson, Chris Satovick, Trisha Schepers
Abstract: A system and method provides for the use of a proprietary platform to predict impressions and to predict and design ad campaigns. Specifically, a proprietary programmatic advertisement platform correlates television programming asset sources with actual viewing behavior of broadcasts associated with the television programming assets and ad content associated with the ad campaign. The correlation produces a predicted performance value used to generate an ad campaign. For instance, the invention enables television programming asset sources and viewership information providers to communicate with the programmatic advertisement platform in a way that adds value to or otherwise facilitates the valuation of the television programming asset sources in context of the particular ad.
Type:
Grant
Filed:
December 31, 2015
Date of Patent:
January 28, 2020
Assignee:
A4 Media & Data Solutions, LLC
Inventors:
Reed Berrett, Derek Mattsson, Chris Satovick, Trisha Schepers