Abstract: A mobile wireless communication system including a mobile device having a plurality of interface elements, a query server configured to obtain data from the mobile device and generate a processed data and a content server configured to store a multimedia content. The content server is configured to obtain the processed data from the query server and choose the multimedia content according to the processed data and the multimedia content chosen according to the processed data configured to be wirelessly transmitted to the mobile device and alter at least one of the plurality of interface elements.