Abstract: Filling apparatus and method of operation are provided for rapid, selectively controlled filling of flexible, plastic, webbed containers with a liquid. The apparatus includes a cutter which separates the lead container from the web whereupon a shuttle delivers the separated container to a filling head. The filling head rapidly loads the container with the desired liquid whereupon the container is thereafter directed from the filling head along a specially constructed air table. Programmable controlls allow precise movement of the container handling and filling operation to ensure rapid and efficient container loading.