Abstract: An alert system and method are disclosed. The invention employs an alert message, which directs end users to take some particular action like evacuating an identified geographic area. The invention further employs a geographic area message, which is based on a particular geographic area within which all persons should receive the alert message. The invention utilizes an alert enabled device that receives both the alert message and the geographic area message. The alert enabled device determines whether it is located within the geographic area of concern, and if so, presents the alert message to the end user.